Casablanca Safron (Now with Pure Air!)

I know saffron is a precious spice and all, but at $2.99, is it really such a target for shoplifters that it needs a gigantic package?

Packaged by the Brooklyn-based Spice n’ More company, we found this product at our local Top Tomato.

Seems like it’s being sold in this size container for no better reason than to make it match the other containers in Casablanca’s product line.

Randy Ludacer
Beach Packaging Design

Comments

[Benn]

I think you nailed it - it's so that it is the same as their other products.

They probably determined that for it to be packaged in the larger format was cheaper than introducing a new packing method, perhaps a different carton/packing size and so on.