Even though I am not normally a “spa” sort of guy, I was very taken with the spare, minimalist labeling for Brooklyn-based Kathleen Lewis Beauty. Starting as a DIY soap maker, local enthusiasm for her products has grown to where she now offers an extensive line of candles, beauty and skin care products.
At Gift Fair, her discreetly-labeled products were arranged on racks of aluminum trays, giving the whole enterprise a kind of pharmacological vibe. Interesting, that her stated skin-care credo is “Do no harm.” (Same as the Hippocratic Oath!)
Graphic design for these labels was done by fine artist, James Dustin.
A nice detail, that Kathleen pointed out to me: the labels wrap around from the left leaving a gap on the right—rather than wrapping, front to back. (Sorry. It doesn’t show in these pictures.)
I must be typographically-challenged. It’s only just now dawning on me that the color area of each label represents an “L” for Lewis.
(More photos, after the jump...)
The multi-color L-motif reminds me of Kenneth Noland.
Randy Ludacer
Beach Packaging Design
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