Ridley's House of Novelties Packaging

I attended Gift Fair this past weekend. These extreme vintage boxes for Wild & Wolf’s “Ridley’s House of Novelties” got my attention. I think the illustrations really capture the dime-store/magic-shop gestalt of these products.

I was also impressed with how far they were willing to go with the faux-vintage background color of these boxes. Personally, I’m attracted to the time-worn look of old retail boxes that you find in thrift shops, but I wonder if some stores might be put off by packages that looks almost shop-worn even though they’re brand new. (Of course, pre-washed denim sold alright when that came out, so maybe it’s a non-issue.)

Also: check out the knockoff Doublemint—“Pure Mint”—joke gum pack on the “5 Classic Jokes” box.

Randy Ludacer
Beach Packaging Design

Comments

[Joss]

Love this packaging, especially the Springy (a la Slinky) with the little clapping hands, and the classic jokes rock! Liked it so much we bought it for our shop http://www.lovelygifts.co.uk !