Via The Huffington Post: a spectacular packaging disaster in Moscow, captured on a warehouse security camera. Most of the news coverage is focusing heavily on the irony. (Hapless Russian forklift operator, driving while under the influence of alcohol, destroys over a $100,000 worth of Cognac & Vodka) Some of the coverage also seeks to use the event as a teaching opportunity about Russian alcoholism. (See: NY Times News blog)
But isn’t our interest in this video more prurient than sociological? It may be mean-spirited schadenfreude, but who among us is not fascinated by this kind of disaster porn?
And yet... if you’ve ever glanced warily up at the towering shelves in a warehouse store and wondered if you were truly safe wandering the aisles below, this footage will not reassure you.
(Another video and a faux packaging disaster, after the fold...)
When I saw this photo on PopSop a while back, I readily accepted it as a freak photo op: a water truck happens to crash in close proximity to a billboard with similar bottles. Now re-examining it as a possible “packaging disaster,” I learn that it’s a totally fake accident, staged in New Zealand by Vita Quench’s ad agency, BCG Auckland.
To launch new Vita Quench, which you add to your water to give it a vitamin boost and a splash of flavour, BCG Auckland created the campaign “Water loves Vita Quench”. It’s based around water being irresistibly drawn to Vita Quench, as evidenced by a billboard stunt staged during rush hour morning traffic in Auckland.
from BestAdsOnTV.com
Randy Ludacer
Beach Packaging Design
Comments