Box Vox

packaging as content

«
»

November 23, 2007

Chicken Stock Illustration

Maggi_2

I got this Maggi Bouillon a while ago because I liked the chicken illustration. I like the simple geometry of its open beak, its red comb & wattles. There’s another version of this illustration where the feather shapes are black, but I like this version where the feathers are cyan much better. To me they double as water droplets and seem to be a good signifier for the idea that this is a product that you rehydrate by adding water. I also like the red “speech balloon” shape of the Maggi logo, which on this package, kind of relates back to the chicken and its wattles.

Then a couple of days ago I was looking at illustrations on J.D. King’s illustration blog and I happened upon this adorable chick (below). Funny how the speech balloon with the heart is positioned similarly to the Maggi logo. King’s illustration has that guileless, 1950’s product mascot thing, but with a more modern, reductivist edge. Then there’s the orange background… (I expect I will be writing more about the importance of the color “orange” in future blogs.) Meanwhile, check out J.D. King’s work on his web site and elsewhere.

 

Chickybaby_2

No Responses to “Chicken Stock Illustration”

  1. J. D. King says:
    January 29, 2008 at 10:38 am

    That’s one bitchin’ electric!