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February 8, 2008
Lenticular Packaging
Couple of weeks ago, at Home Depot, a plastic header card for a
paint roller extension pole caught my eye. The package had a moving
image on it. Closer inspection revealed it to be “lenticular”
printing—(an animated printing technique developed in the 1940’s)—the
same process that put those "winking eye" novelty prizes into boxes of
Cracker Jacks.
At Gift Fair, I was surprised to find more
packaging that featured this early, special effects printing process at
the booth of the Danish design company, EGO open-minded individuals.
I had seen some of their products online, but I had never seen their
packaging before. Minimal white boxes with a black plaid pattern
(incorporating their logo) and every package in their product line
features an animated lenticular product image!
(a detail-photo and more to read after the jump)
On the subject of their packaging, an excerpt from the company's press release:
From the distance a view-changing sticker will catch your eyes… “what the eye is seeking the feet are moving towards…”
At their booth, although they let us take photos, it turns out that lenticular images are rather hard to photograph. (These photos are from the company’s web site.)
Randy Ludacer
Beach Packaging Design
No Responses to “Lenticular Packaging”
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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I wish I knew what to say.
I like the old traps. These paddles are like serving trays.
Can anybody tell me what “Easy Set” about these traps?
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Alanna
http://www.craigslistsimplified.info
UR SOOO FREAKIN CRUAL!IVE ALWAYS LOVED ”ALL” ANIMALS AND HAVE A MOUSE AND DOG RIGHT NOW!U PEOPLE MAKE ME SICK!KILLUR OWN KIND! MURDERERS!
LOL,Jake, you should learn how to spell. Congratulations on owning a dog and Cat though, you must be proud. Oh, by the way…….your an idiot.