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February 12, 2008
Paddywax
New sustainable package from Paddywax, a Georgia-based candle-making company founded by Gretchen Hollingsworth and husband, David Duncan.
I’m seeing more and more of the classic egg-carton, molded pulp packaging around recently. I like it. I also like the twine and the striped hang-tag.
Paddywax’s packaging is designed by Principle
with offices in Houston, Texas and Quebec City. According to Pamela
Zuccker, a partner at the firm, their successful re-branding of
Paddywax began in 2004. Her email also included some information
confirming the new product packaging’s eco-credentials:
From
soy-based inks, to hemp twine, to recycled paper, this eco-sensitive
collection is committed to conserving our planets resources. The
chlorine free paper pulp box is manufactured in an ISO 14001 standard
facility with 100% post-industrial recycled paper. The packaging label
is FSC-certified.
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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