Box Vox

packaging as content

«
»

February 12, 2008

Vote Soap Box

VotesoapOwner, Kate Smith designs her own packaging for the Rhode Island-based Kala. She let us take a picture of her “Vote Soap” display at Gift Fair.

Interesting correlation made here between cleanliness and voting. Voting as metaphor for washing. Similar to the soap, the soap box here provides a two part message front and back. Vote (wash) and Feel Good (and feel clean).

A “feel good” voter-registration drive in a red, black & white box? Consumer product as “change agent” trying to transform the body politic from dirty to clean?  (…with an “olive branch fragrance”)

An anti-incumbent product, to be sure, but a more subtly, anti-incumbent product as compared to, say, Blue Q’s “George Bush’s Dumbass Head On A String Car Air Freshener.” But perhaps that subtly is what makes it all the more subversive. This soap is no joke.

Randy Ludacer

Comments are closed.