packaging as content

March 25, 2008

Casablanca Safron (Now with Pure Air!)

I know saffron is a precious spice and all, but at $2.99, is it really such a target for shoplifters that it needs a gigantic package?

Packaged by the Brooklyn-based Spice n’ More company, we found this product at our local Top Tomato.

Seems like it’s being sold in this size container for no better reason
than to make it match the other containers in Casablanca’s product line.

Randy Ludacer
Beach Packaging Design

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