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May 28, 2008
Reversible Jar
Designer, Sherwood Forlee’s concept of a reversible jar for peanut butter makes good sense to me—especially for natural-style peanut butter which tends to separate. (See Cream Nut)
Labels on this type of peanut butter, typically advise “stirring” the product to mix any separated peanut oil back in. I never do that. What I do instead, is to turn the jar upside down and wait for the oil to settle at the other end. This way, the oil gets mixed in just through normal usage and I don’t have to try and stir a full jar of peanut butter. If I have my wits about me and I’m planning ahead I’ll store the jar upside down to begin with.
Forlee’s jar, named the “Easy PB&J Jar” is perfectly suited for my consumption habits. My one possible caveat about his jar: leakage. When storing an opened jar of peanut butter upside down, I have been known to set it on a saucer—just in case I haven’t twisted the lid tightly enough. But, come to think of it, since peanut oil tends to rise to the top, maybe I’m worrying for no reason. The beauty of his elegantly simple solution is that, with this jar, I could always open my peanut butter at the end where the oil was not. Naturally, the label for this peanut butter would need to be an ambigram!
Randy Ludacer
Beach Packaging Design
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Consumerism
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The MKTG Tumblr Site
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What did you buy today?
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links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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I couldn’t find a photo online, but a few years ago, I bought a Wal-Mart branded toy shopping cart that came with smaller representations of brand-name foods for my niece for Christmas. The cart itself was a pain to put together but was kind of cute when finished. There were boxes of products like Oreos, other Nabisco products, Tide, Clorox bleach, Oscar Meyer stuff, all kinds of things. I really enjoyed the previous post about branding in the home. The cart toy and its accessories make me realize how quickly we foist brand name products and the desire to buy them on children. If they never knew any better, they’d probably be just as satisfied with generic.