Box Vox

packaging as content

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June 30, 2008

Package as Weapon

JaggedbottlePackaging. It can be used for good… or for evil. One particularly evil use is as a weapon in a barroom brawl.

The first time I ever saw a bottle used this way must have been in a movie or on TV. Probably a saloon fight in a cowboy movie. Movie cowboys of a certain vintage always had a penchant for breaking liquor bottles over each other’s heads. (Of course, they’re supposed to use breakaway bottles for that.) The jagged, broken-bottle-neck weapon seems a natural extension of that.

The most recent movie I’ve seen with a broken-bottle-as-weapon scene was Superbad. (Remember Seth’s paranoid fantasy about being fatally busted—with a broken bottle of Vodka—in his attempt to buy liquor from the supermarket?)

I found this bottle of Rolling Rock (intact) at the edge of a lawn in my neighborhood. (Either it rolled out of the recycling or it was left there overnight by some pedestrian drinker.) For the photos above, I tried to make my hand look as menacing as possible, but I have wee, small hands, which I am afraid may be miscast for the part. On the other hand, maybe it’s fitting. This is not the sort of weapon to be held in the hand of a leading man. More like a weapon for some scoundrel’s cowardly last stand.

Sadly, life sometimes imitates art in stupid ways. In 2005 actor, Leonardo Dicaprio was seriously injured by a woman who wielded this type of weapon in an unprovoked attack at a party.

Randy Ludacer
Beach Packaging Design

No Responses to “Package as Weapon”

  1. Marc says:
    July 31, 2008 at 1:53 pm

    Quite an interesting read. It just so happens that I am reading Garbage Land now. Looks like Bottlemania is next. :D