Box Vox

packaging as content

July 17, 2008

Bottle Caps

Bottlecaps500Via House Industries’ blog; lower photo: from Andrew Mudd’s Flickr Photostream

Further to my Wonka Candy research… edible candy bottle caps. Candy packaging often tends towards novel gimmicks and borrowed interest. Cross-packaging references to bottles or other types of product containers abound. (See Toxic Waste). Here, there is some logic to the reference, since the candy is “soda-flavored.”

(An early Bottle Caps pack & another soda theme candy product after the jump…)

BottlescapsLeft: early Bottle Caps wrapper from Dan Goodsell’s amazing Flickr Photostream Set of Willy Wonka packaging; right: those strange miniature wax bottles with sips of flavored syrup—a candy from the 1950’s that, apparently, still exists

Randy Ludacer
Beach Packaging Design

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