packaging as content

August 20, 2008

Blue Q’s Planetary Virtue

Sadly, the shopping tote above was not one of the two free ones that I received at Gift Fair. In a crowded product category, Blue-Q’s bag for the passive-aggressive, ecological shopper stands apart. The Saving the Planet Shopper—(“The more you shop the more planet you save”)—is their current best seller. Never ones to partake in the “New Sincerity,” even at their most virtuous, Blue Q manages a bit of backhanded irony—which, like water, is refreshing…

(See why in the world I’m alluding to water, after the jump…)

On left: plastic water bottle referencing a classic water pitcher; on right: an irreverent holy-water-on-tap concept

But as good and virtuous [1]  as it is to use reusable bottles rather than disposable [2], according to Blue-Q founding partner, Mitch Nash, these plastic water bottles are soon to be replaced by even more virtuous aluminum models.[3]

Footnoted digressions:

1. See: “Packaging Goodness”
2. See: “Elizabeth Royte on Packaged Water”
3. See The Dieline post: “SIGG Water Bottles”

Randy Ludacer
Beach Packaging Design

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