Box Vox

packaging as content

August 21, 2008

Good Plain Packaging from Kathleen Lewis

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Even though I am not normally a “spa” sort of guy, I was very taken with the spare, minimalist labeling for Brooklyn-based Kathleen Lewis Beauty. Starting as a DIY soap maker, local enthusiasm for her products has grown to where she now offers an extensive line of candles, beauty and skin care products.

At Gift Fair, her discreetly-labeled products were arranged on racks of aluminum trays, giving the whole enterprise a kind of pharmacological vibe. Interesting, that her stated skin-care credo is “Do no harm.” (Same as the Hippocratic Oath!)

Graphic design for these labels was done by fine artist, James Dustin.

A nice detail, that Kathleen pointed out to me: the labels wrap around from the left leaving a gap on the right—rather than wrapping, front to back. (Sorry. It doesn’t show in these pictures.)

I must be typographically-challenged. It’s only just now dawning on me that the color area of each label represents an “L” for Lewis.

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(More photos, after the jump…)

Lipbalmplaincream
800travelkitThe multi-color L-motif reminds me of Kenneth Noland.

Randy Ludacer
Beach Packaging Design

2 Responses to “Good Plain Packaging from Kathleen Lewis”

  1. SugarChill says:

    Ooh, I love the label on the Florida Water Cologne bottle – great colors! I’ll have to lok for it – surely we have it here in Miami!

  2. George Moses says:

    I have a FLORIDA WATER BOTTLE. IT READS:
    FLORIDA WATER MURRAY& LANMAN NEW YORK.
    It is 2 inches in height and clear glass.
    I am doing research on another Florida Water Bottle.
    It reads:
    De Leon Florida Water about 7 oz. It has a bluish tinge to it. It is very old. Could this be one of your bottles from way back. If you would like to see the De Leon Florida Water Bottle you can see it on my website at:
    Georgesoldbottles.piczo.com
    I would appreciate any information that you would have.
    Yours truly
    George