packaging as content

November 10, 2008

Mr. Peanut Jar

Although I am a compulsive consumer of nuts, I don’t much like dry roasted nuts. Clearly, I bought this because of the package. (I’ve already stipulated to a fondness for Mr. Peanut.) The jar includes an eccentrically shaped flange in order to make the brim of Mr. Peanut’s top hat. When I’ve finished eating these [unfortunately dry roasted] peanuts, I want to see what the jar looks like without it’s full-body shrink sleeve label.

Meanwhile, it’s been recently pointed out to me how Mr. Peanut’s supposedly elegant, old-school tipping-of-the-hat gesture with pinky and index finger extended  might actually be an encoded satanic salute!

Randy Ludacer
Beach Packaging Design

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