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November 3, 2008
The Package of the Future (Circa 1918)
Detail from a four-page J. Walter Thompson Company “House Ad” from 1918. (See all 4 pages on the Duke Libraries Digital Collection site.)
Always interesting to see what they considered futuristic in the olden days. Running 4 pages long with lots of portfolio examples, this is ad appears to follow the old school ad rule: “the more you tell, the more you sell.”
My favorite line: “To the person who has not yet used the product, the package is the product.”
Randy Ludacer
Beach Packaging Design
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its not “C” its “S”
C C C P – Soyuz Sovietskih Socialistichekih Respublik (United Soviet Socialist Republics)
Americans are good at marketing
Thanks for commenting.
It seems that The Soviet Union had many names…
http://en.wikipedia.org/wiki/Official_names_of_the_Soviet_Union