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November 3, 2008
The Package of the Future (Circa 1918)
Detail from a four-page J. Walter Thompson Company “House Ad” from 1918. (See all 4 pages on the Duke Libraries Digital Collection site.)
Always interesting to see what they considered futuristic in the olden days. Running 4 pages long with lots of portfolio examples, this is ad appears to follow the old school ad rule: “the more you tell, the more you sell.”
My favorite line: “To the person who has not yet used the product, the package is the product.”
Randy Ludacer
Beach Packaging Design
No Responses to “The Package of the Future (Circa 1918)”
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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its not “C” its “S”
C C C P – Soyuz Sovietskih Socialistichekih Respublik (United Soviet Socialist Republics)
Americans are good at marketing
Thanks for commenting.
It seems that The Soviet Union had many names…
http://en.wikipedia.org/wiki/Official_names_of_the_Soviet_Union