Box Vox

packaging as content

December 31, 2008

German Chocolate Grenade

Choc-grenade

…and—(just so as not to end our war-time candy bar series on too much of a positive, uplifting note)—here’s a darker WWII chocolate bar to consider: the German chocolate hand-grenade…

“…made of steel with a thin covering of real chocolate. When the piece of chocolate at the end is broken, a strip of canvas is pulled out. After seven seconds the bomb explodes”

from the UK Security Service/MI5 website

(Also, check out the earlier box vox post about hand-grenade packaging…)

Randy Ludacer
Beach Packaging Design

(A couple more examples of WWII explosives disguised as product packaging, after the fold…) 

Bombpacks
Left & middle: packages labeled, Surpastilles Vichy-Etat (throat lozenges) were mini fire bombs; on right: Henningsen’s frozen eggs package contained a hidden bomb

No Responses to “German Chocolate Grenade”

  1. Good post. Bloomsberry & Co. is an interesting company. Starting out as a small New Zealand based company (founded by “graphic designer Giles Barker and wife Vanessa Kettelwell, a trained cook”) they are now international with headquarters in Massachusetts. I remember briefly speaking with CEO Paul Pruett at Gift Fair last year. They’re one of those companies (and this may be a trend) that are turning the conventional idea of “consistent” branding on its head. Everything they do is creative and funny, but nothing matches. No easily recognizable brand identity. At least not in the visual sense. Maybe their branding is all tied together conceptually. (Maybe you’ve just shown us one of the threads!)

  2. Lyddiegal says:

    I love the bloomsberry chocolate bars, ever since i discovered them a few months ago, they’ve become a gift giving staple of mine. You should see the christmas themed wrappers. My favorite one was “Holidays Can Be Difficult Times, Relatively Speaking” accompanied by some graphics of an overbearing family.
    It was perfect.

  3. bob says:

    i like the his and hers one