Box Vox

packaging as content

February 10, 2009

Fractal Bottle House

Photo of a bottle house in Sultana, CA from Matt (mister Goleta)’s Flickr Photostream

Why fractal? Because, as both a bottle-shaped building and a building made out of bottles, it has “self-similarity.”

In mathematics, a self-similar object is exactly or approximately similar to a part of itself (i.e. the whole has the same shape as one or more of the parts). Many objects in the real world, such as coastlines, are statistically self-similar: parts of them show the same statistical properties at many scales. Self-similarity is a typical property of fractals.

Wikipedia entry on self-similarity

Randy Ludacer
Beach Packaging Design

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