Box Vox

packaging as content

March 19, 2009

Miracle Whip Anthro-Pack

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From RoadsidePicture’s Flickr Photostream: an anthropomorphic Miracle Whip jar manning the cash register. This illustration is from a 1960s grocers’ magazine ad. (The idea being, that Miracle Whip will sell well in your store.)

I like the way the illustrator has drawn the arm and face as if they were on the surface of the jar. It’s also interesting to note how, in this world, Miracle Whip has attained cognition, while the lesser, generic packages of tuna, ham and cottage cheese have, apparently, not.

Randy Ludacer
Beach Packaging Design

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