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March 22, 2009
Octagonal Vodka 4-Pack: Russian Roulette
Art direction by Cindy Kouwenoord; winner of a 2003 Pro-Carton Award
Surprisingly ‘politically-incorrect’ branding from Dutch vodka brand, Russian Roulette. Not for referencing Soviet era hammer & sickle—(I’m totally fine with that)—but for glamorizing such a deadly game.
Indeed, the game is in integral part of the product concept since each octagonal box contains 4 small bottles, one of which will dye your tongue green. Hence: “Four shots. One Victim.” So it’s dye, not die. (But, still!)
Polyhedron-wise, I’m slightly irritated by the inconsistency of the numbers. 4 bottles in an 8-sided box that’s meant to resemble a 6-shooter. If the boxes were hexagonal, they would close-pack with no wasted space in between. Those square holes, however, look like they’d be useful for lifting a box out of the display carton with two fingers. So maybe those square spaces serve a purpose after all.
Randy Ludacer
Beach Packaging Design
No Responses to “Octagonal Vodka 4-Pack: Russian Roulette”
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
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links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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Hi box vox / Is this colt single action army box for sale? do you haveany other colt,winchester,browning,boxes for sale.? thanks and best reguards.larry
I have a Colt Single Action Army Revolver box for sale. Good condition. Lower right hand corner of box crushed slightly. Otherwise just normal wear shown.
Do you still have the box 4 sle if so E-mail me. captcraig75@aol.com