Box Vox

packaging as content

March 4, 2009

SPAM brand games (packaged in cans)

Spam-composite

Last month at Toy Fair I noticed these licensed SPAM brand games at Haywire Group’s booth.

Interesting how being mocked by Monty Python —(Spamalot, et al.)— and becoming the generic term for junk email advertising has only served to make SPAM all the more beloved of a brand icon. (Judging from the official SPAM website, Hormel Foods gets this and is embracing their goofy cult status.)

Randy Ludacer
Beach Packaging Design

No Responses to “SPAM brand games (packaged in cans)”

  1. Melody Chang says:

    Two metaphors in one!
    http://www.fragrantica.com/images/perfume/o.2849.jpg
    Does this change (just slightly) the implication that the truncated body bottle is meant to resemble a dressmaking form/mannequin? After all, one does not make armless, legless clothes for mannequins (though a fully articulated scuba wetsuit would look hilarious as packaging).