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April 11, 2009
Package as Metaphor (Part 6)
Top left: an elephant shaped bottle from BottleBooks.com; top center: Nestlé Quick mascot-rabbit-shaped container from Roadside Picture’s Flickr Photostream; ubiquitous bear-shaped honey containers; 2nd row left: Aisha Saati’s hexagonal pig-shaped box for special Edition "Be Lucky" Swatch watch; to the left: a Lacoste cologne box that unfolds into a mascot-crocodile by José Luis Sobrino, of the School of Art Pedro Almodóvar (Ciudad Real) and Juan Vicente Ferreres, from Escola Massana (Barcelona); 3rd row left: Lucid’s Absinth bottle-as-black-cat package (via the Dieline); 3rd row right: kangaroo shaped bottles from Matahina’s Flickr Photostream; bottom left: a dog-shaped Avon perfume bottle from Thelma’s Bring and Buy Boutique; bottom right: Igor Putina’s cow-carton design for milk.
6. Package as Animal
The package is a little animal—(that we identify with). Sort of an extension of the package-as-body concept. We anthropomorphize animals so their bodies = our bodies. Am I over-reaching here? Yeah. I think so too. This will be the last of the package-as-metaphor posts. (Maybe 5 was enough.)
(By the way, I have a “gig” tonight…)
So why am I blogging instead of practicing? Very good question.
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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