Box Vox

packaging as content

May 26, 2009

Campbell’s Soup Radio

CampbellRadio

Another faux canned food device like the Can Opener Can—(although it maybe has more in common with the Fender Amp Can): a Campbell’s Soup can transistor radio.

Another piece of evidence that Warhol’s appropriation of Campbell’s Soup branding—(and Pop Art’s embrace of commercial iconography, in general)—was instrumental in turning product packaging into a hip accessory that no longer needed to be confined to the pantry. (See: Branding in Your home)

Nice to see a can that comes in a box. Not so much for its redundant packaging irony, but for its cross-packaging/cross-polyhedral thing. The box strikes me as a cubic version of the can. Like if the Blockheads from Gumby used canned goods, they would be this shape, rather than cylindrical.

This cultural artifact can be yours (for $12 + $7 shipping) from FindGreatStuff.com

Randy Ludacer
Beach Packaging Design

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