May 26, 2009
Campbell’s Soup Radio
Another faux canned food device like the Can Opener Can—(although it maybe has more in common with the Fender Amp Can): a Campbell’s Soup can transistor radio.
Another piece of evidence that Warhol’s appropriation of Campbell’s Soup branding—(and Pop Art’s embrace of commercial iconography, in general)—was instrumental in turning product packaging into a hip accessory that no longer needed to be confined to the pantry. (See: Branding in Your home)
Nice to see a can that comes in a box. Not so much for its redundant packaging irony, but for its cross-packaging/cross-polyhedral thing. The box strikes me as a cubic version of the can. Like if the Blockheads from Gumby used canned goods, they would be this shape, rather than cylindrical.
This cultural artifact can be yours (for $12 + $7 shipping) from FindGreatStuff.com
Randy Ludacer
Beach Packaging Design



























