Box Vox

packaging as content

May 27, 2009

Kellogg’s Snack Pack Radio

FrostiesRadio
Kelloggs Frosties/Ricicles Radio, 1970's from Roadside Pictures’s Flickr Photostream.

Another vintage transistor radio—this one designed to resemble a small British “Snack Pack” box of Frosties (or Frosted Flakes as we call them, here in the States) with Ricicles promoted on the back.

I like those perforated sound holes against the tiger & bowl stripes.

The lid/hinge construction is actually more reminiscent of a flip-top cigarette box which leads me to suspect that cigarette-pack transistor radios must have also been made in those days.

Randy Ludacer
Beach Packaging Design

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