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August 20, 2009
Ridley’s House of Novelties Packaging
I attended Gift Fair this past weekend. These extreme vintage boxes for Wild & Wolf’s “Ridley’s House of Novelties” got my attention. I think the illustrations really capture the dime-store/magic-shop gestalt of these products.
I was also impressed with how far they were willing to go with the faux-vintage background color of these boxes. Personally, I’m attracted to the time-worn look of old retail boxes that you find in thrift shops, but I wonder if some stores might be put off by packages that looks almost shop-worn even though they’re brand new. (Of course, pre-washed denim sold alright when that came out, so maybe it’s a non-issue.)
Also: check out the knockoff Doublemint—“Pure Mint”—joke gum pack on the “5 Classic Jokes” box.
Randy Ludacer
Beach Packaging Design
3 Responses to “Ridley’s House of Novelties Packaging”
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“From New York Island” has a better ring to it.
But at least your borough (the “forgotten borough) was in the running for immortality.
Hey John,
Thanks for commenting, but I couldn’t disagree more. “From California to the New York Island” I’m sure Guthrie had his reasons for preferring it this way. Maybe he felt like “Staten Island” was too specific and would not be universally recognized across the country. New York is a city name, but it’s also a state name, so it’s like saying: “from state to state”. But who the hell says calls New York, “THE New York”? That sounds awkward, right off the bat. And I think “Staten Island (with the right phrasing and–no gratuitous “THE” before it) could have sounded just fine.
Wow, I am looking forward to seeing the tracking results on where the trash goes and ends up. No one ever thinks about where their trash goes, but it is very important for the environment. Less packaging means less trash, which is better for our world. Great post, I learned alot. thanks.