packaging as content

October 28, 2009

Bud Light Speaker Box

Part of Bud Light’s new “Tailgate Approved” campaign: a 24-Bottle Case “Speaker Box” with a built-in, disposable speaker. Not their first excursion into audio gear, but a milestone, perhaps, in “convenient” disposability. And a strange counter-insurgency for Budweiser to be promoting a disposable sound system at a time when DIY recyclers are making home-brewed speakers out of tin cans and the like. (See: Tin Can Amp)

Some have compared the audio quality of the single speaker to that of a novelty greeting card, but maybe it’s a monophonic teaching moment for tailgate party-goers to fully appreciate those vintage, pre-stereo mixes.

(Some earlier Budweiser audio gear, after the fold…)

Upper left: this Bud Light branded cooler/boom box serves a similar function to the new “Speaker Box” (except that it’s insulated—to keep drinks cold—and is reusable); on right: another package-shaped transistor radio; bottom photo: inflatable beer can speakers, sold on eBay with original box packaging

Randy Ludacer
Beach Packaging Design

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