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October 27, 2009
Liquid Lustre-Creme
On left: photo from Mankatt’s Flickr Photostream; on right: a detail of a magazine ad from Melanie’s Flickr Photostream
Liquid Lustre-Creme: the amber shampoo with the star-shaped label. Their ads featured a coterie of female film stars of the 1950s & 60s.
While five-pointed stars are not used as often on packaging as the more the rounded ‘sunburst’ shape, a star-shape of this type has its own set of associations to impart. Hollywood “stars” in this case, but it can also imply a western theme (sheriff’s badge) or even Communism.
(Another Liquid Lustre-Creme commercial, after the fold…)
Randy Ludacer
Beach Packaging Design
No Responses to “Liquid Lustre-Creme”
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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Interesting that Marlboro’s look for packaging clearly hasn’t changed at all in 50+ years. That level of consistency in any brand is unusual, I think. They certainly haven’t gone Web 2.0 in their logo.
As for the ad – “I like to take [my car] apart, and put it back together.” Why in hell would anyone want to emulate such a cretin? “Oh, I’m up to my elbows in the car every day, disassembling, manipulating, reassembling … yeah … my wife left me a few months ago but damned if I know why.”
Finally, on the headshots, does it look like the “rugged macho” man there is wearing lipstick?