November 29, 2009
Ben Sherman Royal Milk Tea
Photo on left; from 8tokyo.com; photo on right: from Analog Rock
A nice example of the “package-as-clothing” metaphor: this 2008 canned “Royal Milk Tea” promotion from the British clothing company, Ben Sherman.
While the term “buttoned-down” has come to mean “conservative and unimaginatively conventional,” back in the early 60s, button down shirts were cool & downright mod.
Randy Ludacer
Beach Packaging Design



























