packaging as content
Contact Box Vox
Packaging Songs
join our pack
Recent Comments
- Steve on Postmodern Structural Packaging
- Daniel on Remarkable New Food Packaging Invention
- Lynne on Majestic Milk and Package Receiver
- Daniel on Schaedler Pinwheel
- Daniel on The Trickle-Up Effect
- Zora Göschl on Postmodern Structural Packaging
- David Wilder on Packaging Puppets & Evangelical Ventriloquism
- Astronaut Water | cocinaymatematicas on Astronaut Water Revisited
- Justin on Pipe Shaped Bottle | Bottle Shaped Pipe
- Randy Ludacer on Astronaut Water Revisited
Recent Posts
Archives
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
November 13, 2009
Electroluminescent Liquor Packaging
Upper left: Ballantine’s new electroluminescent label for blended scotch whisky; on right: TyKu’s sake bottle with LED light source; lower left: J&B’s “Mix Light” bottle.
Ballantine’s new “Listen to Your Beat” campaign includes an electroluminescent label with graphic equalizer display. Designed by London-based “The Core,” this label is more evidence of a trend towards animated, self-illuminating liquor labels. Similar to these battery-powered T-shirts, audio references seem to occur frequently in youth-oriented liquor packaging. (The J&B bottle above is another example.)
Battery powered, self-illuminating containers we’ve seen before—(See: NXT on the dieline and this article on Electroluminescent Technology from Packaging Digest)—but it seems to be gaining a particular foothold in the category of liquor packaging.
(One more photo and several videos of electroluminescent labels in action, after the fold…)
Two things: if this trend continues, package designers will have to start thinking like animators—(which part should light up first?)—and the shelves of a package store store near you may start to resemble the Las Vegas Strip.
Randy Ludacer
Beach Street Design
Kudos
Consumer/Culture
-
Rob Walker’s Design Observer Blog
-
The MKTG Tumblr Site
-
Justin Kirkwood's brand fiction site
-
The Unconsumption Tumblr Site
-
What did you buy today?
-
The Church of Stop Shopping
other pack-blogs
links
-
The Man Who Moved Manhattan
-
Belgian journalist, Tom Ronse's blog
-
-
