Box Vox

packaging as content

November 3, 2009

Freshkills Park: Native Meadow Mix

PacketinHand

Back in September, (when I had the honor of inaugurating Freshkills as a new battery-powered, outdoor music venue) one thing that really struck me was how the short scrubby grass that I had seen there last Fall had, over the Summer, become like “amber waves of grain.” Atop the landfill: a bucolic meadow.

The “Native Meadow Mix” seed packet was designed in-house by Raj Kottamasu, community coordinator for The New York City Parks Department’s Freshkills Park project. (Coincidentally, Raj is profiled in today’s NY Times.)

The seed packets are not for sale, but will be given away
to those attending the free, public bus tours of the Freshkills Park
site. The seeds, indigenous to the NYC Metro area, were collected by
the Greenbelt Native Plant Center and are the same species that will be used in the restoration of the former landfill site. 

(More photos after the fold…)

NativeMeadowMix

Front-Back

(More about seed packaging: here)

Randy Ludacer
Beach Packaging Design

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