Box Vox

packaging as content

«
»

November 17, 2009

where there’s life…

WhereTheresLife

A few things about this album cover:

1. It’s a “droste effect” package. Pictured within the scene on this album cover—(as with the old Droste brand cocoa box)—is the album cover, itself. (Only one iteration for some reason.)

2. It’s another example of Budweiser’s audiophile marketing. (See: Bud Light Speaker Box.) Having sponsored this 1960 Russ David recording, they featured their beverage packaging (a bottle) on the album cover.

3. Its title track is a jazzy version of their 1950s jingle, “Where There’s Life, There’s Bud.”


(MP3 via: Schadenfreudian Therapy) The other songs on the LP all have the word “life” in their title, (predating a similarly linguistic concept album, “i” by Magnetic Fields, in which every song begins with the letter, i).

(Additional ephemeral evidence, after the fold…)

Billboard
Billboard—Feb 1, 1960

BillboardAd

Billboard “industry” ad, 1960

WhereTheresLifeAd-470
1960 Magazine ad reads, “Special Lyrics: They’re the 101 words that tell the world about the KING of beers. You'll find them on every Budweiser label”



TV commercial with “Where There’s Life…” soundtrack (1949?)



1952 TV commercial with The Crewcuts singing “Where there’s life…” jingle

Randy Ludacer
Beach Packaging Design

 

Comments are closed.