Box Vox

packaging as content

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December 17, 2009

Cigar Band as Ring

An old, black & white TV commercial for Robt. Burns Cigars shows how a cigar band can be worn as a ring. Other cigar companies have also compared their cigar band packaging to rings. White Owl, for example used to use it in their Christmas campaigns, the cigar band worn on a finger to serve as a reminder—(as in: tying a string around your finger)—to the woman to buy her man some White Owl cigars as a Christmas gift. (There used to be quite a lot of Xmas tobacco advertising—Christmas trees decorated with cigarette packs, etc.)

WhiteOwlAds 

Interesting, that the wearer of these recycled rings is never the cigar smoker, himself—although, in the story line of the sentimental Robt. Burns ad, the little boy does eventually grow up to become a cigar smoker.

(More about cigar band rings, after the fold…)

CigarBandRings

Cigar bands permanently bonded to gold rings from bandsogold.com (also available in silver). In this case it would appear that the cigar smoker, himself, wears the ring, although it might also be a suitable Christmas gift for a non-smoking cigar band collector.

Randy Ludacer
Beach Packaging Design

 

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