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December 29, 2009
Cross-Category Displays (Milk Carton Shaped)
“Cross-category,” in the sense that cookies and baby clothes are not generally packaged (or displayed) in milk cartons.
As discussed in our previous post, cookies are sometimes marketed as an accompaniment to milk. (And vice versa.) While Mother’s Cookies are not, themselves, packaged in a milk carton, the milk-carton-shaped P.O.P. display (above, left) poses the question: “As long as you’re buying milk, why not pick up some cookies?”
The self-similar Freshwear display (above right) makes a fractal point about its unconventional packaging for baby clothes.
The Mother’s Cookies Milk Carton Display was created by Harbor Industries, Inc. (via: Creative)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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