Box Vox

packaging as content

December 10, 2009

The Front Line

From Readers Digest (“in Cooperation with Super Market Institute”) this 1965 training film for grocery store “checkers” uses a cute war metaphor for the grocery business:

“Some people call this a war. War or not, one thing is for sure, a daily
battle is being waged in supermarkets all over this country, a battle
for the customer’s dollar.”

(Via the Internet Archive)

Randy Ludacer
Beach Packaging Design

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