December 10, 2009
The Front Line
From Readers Digest (“in Cooperation with Super Market Institute”) this 1965 training film for grocery store “checkers” uses a cute war metaphor for the grocery business:
“Some people call this a war. War or not, one thing is for sure, a daily
battle is being waged in supermarkets all over this country, a battle
for the customer’s dollar.”
(Via the Internet Archive)
Randy Ludacer
Beach Packaging Design



























