packaging as content

December 4, 2009

Kellogg’s Variety Pack

From the Internet Archive: 1961, black & white Kellogg’s commercial with primitive animation effect showing cereal boxes shrinking down to “Variety Pack” size. When I was a kid, Kellogg’s called this package their “Snack-Pak.”  Now-a-days “snack pack” might mean packet. I’m not too sure. (An early boxvox post covered the aerodynamic aspects of the “Snack-Pak”: here)

Randy Ludacer
Beach Packaging Design

One Response to “Kellogg’s Variety Pack”

1. Guillermo F says:

   January 9, 2010 at 9:06 am

   Very good the sardine-can sign. The others are more common, without therefore being evil.
   Thanks for publishing it.