Box Vox

packaging as content

January 6, 2010

Crescent Row

Sofia

Nicely illustrating the package-as-house metaphor—(the package is a little house where the product lives)—is: Benefit Cosmetics’s “Crescent Row” neighborhood of house-shaped boxes, each containing a cocktail-shaker-shaped can of fragrance.

(More, after the fold…)


Gina

LeeLee

Crescent-row-benefit-perfume-1

Randy Ludacer
Beach Packaging Design

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