packaging as content

January 30, 2010

Milk Carton Postcards Project

From Malaysia-based design firm, Grass Studio: a series of die cut postcards for Dasein Academy of Art that fold into miniature milk cartons.

As Dasein’s marketing communication demands more from postcard designs but production budget keep shrinking, we decided to recycle this die cut block & extend the idea into other low budget greeting occasions. Turns out, the project became a collection series that is highly sought after.

(One more photo, after the fold…)

(via: Grass Report)

And, while these packages do not actually contain anything, using milk cartons to help promote an art school—(rather than milk)—might be considered another form of cross-category packaging.

Randy Ludacer
Beach Packaging Design

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