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January 12, 2010
Supergraphic Wacky Packs
60s kid-satire, “Wacky Packs” meets early 70s, “supergraphics” via Philadelphia-based LTL Prints’ peel & stick wall graphics.
Last year I was touting my decorating acumen for having framed a Wacky Pack press sheet to decorate our office. But these large-scale Wacky Packs (available in sizes up to 7 feet tall) raise a serious client-relations question. How far do I dare go with the Wacky Packaging decor?
Some of these mock packages actually imply that the products they contain are maybe not so good. Is that the message I really want to send? Certainly not the usual market-speak of a consumer packaged goods design firm. Maybe that’s refreshing.
What do you think? If you were a client, would it alienate you? And which one of the Wacky Packages below, do you think would look good, say, seven feet long over our conference table—I mean, without damaging our credibility with you?
(Another room photo, after the fold…)
Another cool thing about these banners, is that they are conceptually very close to the original stickers. Rather than a reproduction of a sticker blown up and mounted or framed as artwork—these are still stickers, only gigantic. (According to LTL Prints’ John Doffing, they can be “removed and re-hung 100 times without leaving a mark, damaging walls, or losing adhesion.”) See their extensive library of 72 licensed Topps Wacky Packages (with occasional office furniture for scale) here.
Randy Ludacer
Beach Packaging Design
No Responses to “Supergraphic Wacky Packs”
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Consumerism
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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Thanks for the kind words and the excellent u-bet posts. For clarification, we went to black on the crunchy version to differentiate from the smooth, which remains in yellow. I worked with Mark Blodger of DDM in Grand Rapids, Michigan on the first version of the current yellow label (working from the orginal shown in the b+w photos above). Subsequent changes were the work of my in-house self-proclaimed “worthless art guy” Martin Andree, along with local designer Dan Murdock. I’ll post a color version of the original label soon.