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February 5, 2010
Bottle & Jar Shaped Packets
I noticed these jar-shaped Nutella packets—(top photo via: Notchet’s Flickr Photostream)—at a grocery store in Rome. (Did I mention I was in Rome a couple of weeks ago?)
Then today I saw this bottle-shaped Heinz Ketchup packet. (Photo via: Heinz Ketchup press release)
Makes sense that packets should reference whatever form of packaging is most associated with the product. As if to say, “Within this packet: the same trusted product you know from the bottle.” Or jar.
(More Nutella & Heinz packet pictures and video after the fold…)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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