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February 11, 2010
Nutella & Go: a jar-facade pack
Photo on left via: Global Pack Gallery; photo on right via: Grand Brands
A little like one of those fake buildings from an early Hollywood western—propped up from behind with scaffolding: the Nutella & GO! pack looks like a jar—or a portion of a jar—but is actually more akin to the bottle & jar shaped packets that we covered last week. (Note how the chamber containing the actual Nutella does not extend all the way to the base of the package.)
(Counter-display/case-pack & video, after the fold…)
German TV spots below feature members of Die deutsche Fußballnationalmannschaft.
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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