packaging as content

February 20, 2010

Wacky Packs: Right or Wrong?

In a recent post about LTL Prints’ Supergraphic Wacky Packs, I fretted about whether the juvenile satire of Wacky Packs made certain consumer products look bad. (And whether a Wacky Pack decorating motif for our office would be off-putting to clients.)

For some people, however, the more culturally significant question is whether Wacky Packages, themselves, are a good or a bad thing.

PRO: In an episode of Unwrapped (above), Wacky Packages are given a very favorable spin—(despite the vaguely Hoarders-like compulsion to collect that the Wacky Pack collector profiled in the piece exhibits).

CON: Michael Chabon, on the other hand condemns Wacky Packages as a commercial co-opting of kids’ gross-out humor.

“'I Remember how it felt, at the time, to open those first packs of Wacky Packages stickers: delicious, incredible, pleasurable in the way that only something truly wrong can be.”

Michael Chabon
Details Magazine, December 2005
(via The Boston Globe)

This article also appears in Chabon’s 2009 book, Manhood for Amateurs as the chapter entitled, “The Splendors of Crap.”

Randy Ludacer
Beach Packaging Design

No Responses to “Wacky Packs: Right or Wrong?”

1. Howard says:

   March 17, 2010 at 8:14 pm

   While that toothpaste tube might have been found in Japanese waters, it is not a Japanese brand of toothpaste because the writing on it is in Korean.