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March 12, 2010
Packaging & Flip Books
The “deluxe edition” of Arcade Fire’s Neon Bible CD (with its animated, lenticular cover) also included 2 flip books. Packaging design by by Tracy Maurice. (That flip book demonstrated above is a fairly self-referential object—you flip through its real pages to see an animated image of pages flipping.)
What is the deal with flip books? When were they invented? (I wondered.)
The first flip book appeared in September, 1868, when it was patented by John Barnes Linnett under the name kineograph (“moving picture”). They were the first form of animation to employ a linear sequence of images rather than circular (as in the older phenakistoscope)…
Flip books are now largely considered a toy or novelty for children, and were once a common “prize” in cereal and Cracker Jack boxes. However, in addition to their role in the birth of cinema, they have also been an effective promotional tool since their creation for such decidedly adult products as automobiles and cigarettes. They continue to be used in marketing of all kinds…
With that in mind, and coming on the heels of the two previous packaging animation posts, I thought I’d look into the package-related flip book thing. Below is Menomena’s “I Am The Fun Blame Monster!”—also a CD package, but one in which the flip book, itself, is the package since it contains the CD. Designed by band member, Danny Seim “and individually hand-assembled while working at Kinko's.”
(After the fold, an elaborately over-packaged Louis Vuitton Flip book…)
Randy Ludacer
Beach Packaging Design
2 Responses to “Packaging & Flip Books”
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Home Textile Package Design
Kudos
Consumerism
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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I’m so in love with this.
This is great. I was just thinking about the whole ___ within a ___ concept and debating whether to coin the term “The Babushka Doll Effect” or “The Yo Dawg Effect”.
For “Yo Dawg” context, see: http://knowyourmeme.com/memes/xzibit-yo-dawg