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March 9, 2010
Taku Satoh’s Spice Rack Synesthesia
Taku Satoh’s spice & herb packaging for S&B Foods: another example of “rainbow array packaging”—(packaging in which spectral colors are used for product differentiation).
While food packages are often colored to communicate contents or ingredients—(lemon yellow; orange orange)— spices are so specifically tied in to our palette of flavors that Satoh’s rainbow array suggests a sort of spice rack synesthesia.
This is not your run-of-the-mill color synesthesia where letters or numbers are associated with colors. Not even gustatory synesthesia where specific words are associated with specific flavors. This a more of a color-gustatory synesthesia in which flavors are associated with specific colors.
Randy Ludacer
Beach Packaging Design
One Response to “Taku Satoh’s Spice Rack Synesthesia”
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
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The Man Who Moved Manhattan
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Using the Full Color Spectrum
Today, on the popular packaging blog Box Vox, Randy Ludacer featured this unique brand of Japanese spices. It is from the Japanese company Taku Satoh and as you can see it uses the color spectrum for product differentiation. This is a very clever way …