Box Vox

packaging as content

April 28, 2010

Predis™ Anthro-Pack

From Sidel/Predis: an anthropomorphic bottle promotion. We’ve featured a lot of anthro-packs, animated and otherwise. Usually they are targeted to consumers in an effort, I suppose, to “humanize” a product—but here, we have a B2B example of the genre.

Written by Bill Fahber for the French agency, Sidièse. Animation by London-based I Can Fly™ Group and the French agency, Design 2HS.

(See what these anthropomorphic bottles are selling, after the fold…)

Combi-Predis 

“Predis™ technology … is a unique, sustainable dry decontamination process for … when the use of water for bottle decontamination has to be avoided.”

Randy Ludacer
Beach Packaging Design

No Responses to “Predis™ Anthro-Pack”

  1. Justin says:

    I could stare at these images all day.