April 28, 2010
Predis™ Anthro-Pack
From Sidel/Predis: an anthropomorphic bottle promotion. We’ve featured a lot of anthro-packs, animated and otherwise. Usually they are targeted to consumers in an effort, I suppose, to “humanize” a product—but here, we have a B2B example of the genre.
Written by Bill Fahber for the French agency, Sidièse. Animation by London-based I Can Fly™ Group and the French agency, Design 2HS.
(See what these anthropomorphic bottles are selling, after the fold…)
“Predis™ technology … is a unique, sustainable dry decontamination process for … when the use of water for bottle decontamination has to be avoided.”
Randy Ludacer
Beach Packaging Design




























I could stare at these images all day.