Box Vox

packaging as content

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May 14, 2010

Packaging & Plastic Fruit

Strawberry

Nestle’s I Frutti di Fruttolo: strawberry yoghurt in a strawberry-shaped pack*.

The earliest example of realistic plastic-fruit-shaped packaging that I know of was the ReáLemon (and Jif Lemon) lemon-shaped packages, but I’d be surprised if there weren’t other examples.

“…single portion, strawberry-shaped containers, filled with strawberry yoghurt held together by a small net. Young consumers find this format very attractive and it makes it easy for them to enjoy the product on the go, giving them the chance to take their little Fruttolo strawberry with them everywhere.”

CB’a Design Solutions

Plus, each strawberry is sealed with some leaf-like green foil:

“Child-sized servings of strawberry yogurt feature an induction seal shaped like a leaf to complete the fruit effect. For single-occasion beverages and foods, a seal can eliminate several grams of shipping weight per container.“

Food Packaging News

Some people save the ReáLemon’s lemon-shaped packaging for outdoor plastic gardening projects. I wonder if anyone’s using the Fruttolo strawberries in a similar way?

(A footnoted digression about the top photo, after the fold…)

Footnoted Digression:

•I’m intrigued by the reflections in the shiny surface of the strawberry. Usually with fancy product photography, if you scrutinize the reflections you might see a camera on a tripod and some studio lights. In this case we see an unintended snapshot of the outside world—a window, through which we see a house across the street. “Where is this place?” I wonder.

Randy Ludacer
Beach Packaging Design

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