packaging as content
Contact Box Vox
Packaging Songs
join our pack
Recent Comments
- Steve on Postmodern Structural Packaging
- Daniel on Remarkable New Food Packaging Invention
- Lynne on Majestic Milk and Package Receiver
- Daniel on Schaedler Pinwheel
- Daniel on The Trickle-Up Effect
- Zora Göschl on Postmodern Structural Packaging
- David Wilder on Packaging Puppets & Evangelical Ventriloquism
- Astronaut Water | cocinaymatematicas on Astronaut Water Revisited
- Justin on Pipe Shaped Bottle | Bottle Shaped Pipe
- Randy Ludacer on Astronaut Water Revisited
Recent Posts
Archives
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
June 2, 2010
Molotov Explosive Energy Drink
Back in 2008, in a post about Susan Meiselas’s famous photo [of a Nicaraguan rebel throwing a molotov cocktail made from a Pepsi bottle] I had tempted fate by writing the following:
Given the existence of the hand-grenade-shaped Bomba bottle, I’m sort of surprised no one’s made an energy drink based on the idea of a molotov cocktail… Perhaps it’s too loaded a metaphor. Any bottle can be used to make a firebomb. Perhaps, beverage makers wisely do not want to go there.
I guess with “Molotov Explosive Energy Drink” I can stop being surprised, because a beverage maker, willing to go there, has come forward, after all. Maybe the work-around lies in the fact that, although the logo features a flaming bottle, the product comes packaged in a counter-intuitive aluminum can.
(One more thing, after the fold…)
Although Molotav Explosive Energy’s containers do not match the iconic firebomb bottle shape, the cylindrical cans can be made to resemble firecrackers or sticks of dynamite.
See also: A Spectre is Haunting the Grocery Store for a concise analysis of a related bottle/can disconnect.
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
-
Rob Walker’s Design Observer Blog
-
The MKTG Tumblr Site
-
Justin Kirkwood's brand fiction site
-
The Unconsumption Tumblr Site
-
What did you buy today?
-
The Church of Stop Shopping
other pack-blogs
links
-
The Man Who Moved Manhattan
-
Belgian journalist, Tom Ronse's blog
-
-
