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July 29, 2010
Tylenol Children’s Elixir
Another vehicular pack, this one from 1955—(the year I was born.)
McNeil [Laboratories] first sold acetaminophen in 1955 as a pain and fever reliever for children, calling it Tylenol Children’s Elixir. Appropriately for an antipyretic, it was sold in a package that looked like a red fire truck.
“A Festival of Analgesics” Chemical Heritage Foundation, 2001
And it also came in a package that looked like an orange school bus. (Or was that a yellow school bus?)
(See also: Medicine Cabinet Candy)
Randy Ludacer
Beach Packaging Design
Kudos
Consumerism
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Rob Walker’s Design Observer blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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Interesting Found Objects
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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