Box Vox

packaging as content

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August 26, 2010

Helix Redux

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Left: a decorative bottle from Eastern Corner; center: a Pepsi “swirl” bottle; on right: a coiled snake bottle (photo from: Rust-Tex)

Some afterthoughts on yesterday’s helical labels post. I keep thinking of additional helix-shaped associations… distillers coils, caduceus, coil pots, candy canes, etc. (The Pepsi “swirl” bottle, that we touched on briefly in May, is another helical example.)

Coilwithhands The coil pots are interesting and—when the pot is made from one continuous coil of clay—helical. Traditionally the clay is scraped and smoothed out so the underlying helical structure is invisible. (inset photo with hands from Laguna Clay)

And while a helical structure may serve as a guide for building a container, it can also serve as the underlying structure for destroying a container, as in Jiwoon Park and Kwenyoung Choi’s twistable “Nnew Can” concept giving aluminum cans a sort of latent predisposition to be crushed by twisting. (Something that some consumers already do.)

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Coil pot picture via: Berroco; Jiwoon Park and Kwenyoung Choi’s twistable “Nnew Can” concept via PopSop

(Some Solomonic-column sports-bottles, after the fold…)

SpiralSportsBottles

Helical plastic sports bottles from CrazyStaws.com because plastic is, well, plastic. (They also carry helical straws.)

But don’t these bottles look kind of like Solomonic columns?

Randy Ludacer
Beach Packaging Design

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