Box Vox

packaging as content

«
»

September 14, 2010

The Campari Soda Bottle

CampariLight

CampariSoda We come to the subject of the Campari Soda bottle in a roundabout way…

In the previous post we’d featured a 2007 Ingo Maurer light fixture, made from a Campbell’s Soup can. As it turns out this was not the only light fixture the company has made from an iconic consumer package.

Raffaele Celentano’s 2002 suspension lamp (above) combines ten Campari Soda bottles. A particularly canny choice, since the beverage is attractively colored, the bottles do not have labels and their cone shape causes them to fan out naturally like a ray of light.

Campari, itself, is officially a “bitter” and prior to being combined with soda, started out (like Angostura Bitters) as a patent medicine “health tonic” in the 1860s.

In 1932 Campari Soda was introduced in the conical bottle (on right) designed by Italian futurist painter —(and writer and sculptor and graphic designer)— Fortunato Depero.

(3 more Campari Soda images, after the fold…)


PosterBottleDesignSkirt

Above left: Franz Marangolo’s 1950 "Campari Soda" poster. Marangolo turns the conical bottle into a feminine anthro-pack, running in a red dress. (via: GoAskAlice)

Upper right: a display of Campari soda bottles with a reproduction of Depero’s bottle design drawings at the Fortunato Depero Museum in Rovereto. (via: Design Boom)

Lower right: another association of Campari bottles with the skirt shape—this is a 2006 photo by Charles Fred of a Campari Soda poster in Rome.

Randy Ludacer
Beach Packaging Design

Comments are closed.