Box Vox

packaging as content

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October 8, 2010

Opening Bottle Credits

BottleCredits

Back in May, box vox featured some packaging-related opening title sequences. Here are two more—each including an electric guitar soundtrack and a multitude of bottles.

The one below (via: Watch The Titles) is for “Kill Your Friends,” Kris Clarkin’s proposed film adaption of John Niven’s book of the same name:

Haven’t read the book, but I gather that the story’s protagonist is an indie music A&R man who becomes a serial killer:

Stelfox freely indulges in an unending orgy of self-gratification. But the industry is changing fast and the hits are drying up, and the only way he’s going to salvage his sagging career is by taking the idea of “cutthroat” to murderous new levels.

Harper Collins

The bottles here signify excess & moral turpitude, setting the scene for the “unending orgy of self-gratification” mentioned above—or the packaging aftermath of such. The music is by Richard Lightman, whose name appears in the credits (apporopriately enough) on an album cover.

The second opening title sequence (with another multitude of bottles), is actually the one that that I saw first: HBO’s Boardwalk Empire. Here the bottles are a reference to prohibition & bootlegging in Atlantic City—(the bailiwick of this TV series)—as well as implying a certain message-in-a-bottle thing…

Initially, I was irritated by the anachronistic electric guitar music of this intro. Was there no music from the period that might have signaled “Nucky” Thompson’s inner psyche just as effectively?  But now that I know it’s a song by The Brian Jonestown Massacre, I’m suddenly willing to cut them some slack because I do dig it.

Randy Ludacer
Beach Packaging Design

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